iPhone Killer or Hype?

Everyone has been trying, but nobody can really beat the iPhone in what the iPhone does. I'm not talking about Blackberry because the purpose is different, but LG, Samsung, Palm, HTC and the other ones who have been trying to develop a iPhone-like phone. 

The Droid is the new phone from Verizon Wireless that comes out in November. Not sure who is manufacturing, although the Droid official website says that Droid is a trademark of LucasFilm Ltd. Is this a Star Wars phone or what the hell is going on?

But my point here is that the first Droid commercials started airing on television and they are very clever. They look like an iPhone or Apple commercial at first, but you can easily see that the theme here is not iPhone but iDon't. "iDon't have a real keyboard" and "iDon't allow open development" and a few other things, followed by the punchline "Everything iDon't... Droid Does". 

Can this be a legitimate iPhone contender? There are no pictures or information about the Droid yet, but I think their marketing campaign is off to a good start. Check out the commercial below and let me know what you think. If you find any info about the Droid please share as well. 

Update on Monday, October 19, 2009 by Andy K.

UPDATE: Interestingly enough I found out that the Droid is a joint venture of Motorola, Verizon and Google. That should be enough for me to believe that it can actually challenge the iPhone and it's not just clever marketing. Motorola hasn't had a revolutionary or successful phone since the RAZR, so this may be it. 

Not sure if this is an actual picture of the device, but it's what I could find for now.